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Asian Conservation Awareness Program - China
Grantee Name: 
WildAid
HOTSPOT
Mountains of Southwest China
LOCATION
AMOUNT
US$250,295
DATES
Nov 2003
-
Sep 2004
Stats
Project Overview Overview
CEPF Strategic Direction Strategy
HOTSPOT
Mountains of Southwest China
LOCATION
AMOUNT
US$250,295
DATES
Nov 2003
-
Sep 2004

Develop creative partnerships with mainstream media outlets to engage cultural, commercial and political leaders to promote greater awareness, concern and action for biodiversity conservation. The program is an innovative multi-media public education campaign designed and coordinated by WildAid in partnership with local wildlife groups, specifically aimed at reducing demand for illegal or unsustainable wildlife parts and products.

Strategic Direction: 2 Support site-related projects led by civil society to mitigate key threats to natural areas and species populations