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Protecting Biodiversity by Supporting People

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Asian Conservation Awareness Program - China

Grantee Name: WildAid

Hotspot
Mountains of Southwest China
Location
China
Amount
$250,295
Dates
Nov 2003 – Sep 2004
Keywords
Awareness, Journalism/media, Wildlife trade

Develop creative partnerships with mainstream media outlets to engage cultural, commercial and political leaders to promote greater awareness, concern and action for biodiversity conservation. The program is an innovative multi-media public education campaign designed and coordinated by WildAid in partnership with local wildlife groups, specifically aimed at reducing demand for illegal or unsustainable wildlife parts and products.

Strategic Direction :

2 Support site-related projects led by civil society to mitigate key threats to natural areas and species populations

Project Resources:

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