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Protecting Biodiversity by Supporting People

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iTHINK: a Joint Campaign Platform to Tackle Wildlife Consumption

Grantee Name: FREELAND Foundation

Hotspot
Indo-Burma
Location
China, Viet Nam
Amount
$243,149
Dates
Feb 2014 – Jan 2017
Keywords
Awareness, Communication, Wildlife trade, Youth
Initiate a downward trend in consumption and sale of endangered species in Vietnam and southern China by changing public attitudes toward endangered species conservation; reducing demand for key species and their derivatives in four major cities; enhancing awareness of illegal wildlife trade in these cities, leading to increased law enforcement action; and applying lessons learned elsewhere in China and Vietnam.
Strategic Direction : 2 Demonstrate innovative responses to illegal trafficking and consumption of wildlife

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