Promoting and Marketing Flower Valley Conservation Trust: Biodiversity-Based Small Business Development Initiative

Promote a sustainable and best practice approach to harvesting indigenous flowers for local and international markets as an economically viable and competitive alternative to intensive agriculture. The Flower Valley Conservation Trust, an alliance of an historically disadvantaged local community and the private sector, will also work to empower previously disadvantaged people through adopting a partnership approach to business co-management. Francois Odendaal Productions will create promotional and marketing awareness materials as part of the project.