Increase the self-sufficiency of three reserves in the Ramena Complex, northern Madagascar. Conceive, develop and test new "participative tourism" products, which will offer tourists an opportunity to participate in conservation activities with local communities. Assess the expectations of potential tourists, then develop — together with communities — the tourism products. Advertise the products to the target audience, helping to generate a sustainable source of income for the communities.
Strategic Direction:2 Enable civil society to mainstream biodiversity and conservation into political and economic decision-making.